LouCity & Racing Foundation

Our Vision: “Through the love, power and community of soccer, the LouCity & Racing Foundation will improve the lives of youth throughout the Commonwealth and our bi-state region.”

Our Mission: “Through community partnerships with schools and youth service providers, we use soccer to provide our youth a safe place and the opportunity dream, thrive and succeed.”

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The LouCity & Racing Foundation is the charitable arm of Soccer Holdings, LLC, parent company of Louisville City FC and Racing Louisville FC.  Incorporated as a 501(c)(3) in 2021 as the Louisville Soccer Foundation, the organization leverages the clubs’ excitement and activate the fanbase to do good in our community.

Professional sports teams around the country have charitable foundations, and we are excited to similarly develop this opportunity for Greater Louisville and the Commonwealth of Kentucky, using the power of soccer to advance our community through three focus areas: health and wellness, education and inclusiveness.

Click here to make a tax-deductible contribution. Checks can also be made payable to the LouCity & Racing Foundation, 801 Edith Road, Louisville, KY 40206. An acknowledgement letter will be sent for donations of $100 or more.

The founding Board of Directors formed in the summer of 2021 led by Board Chair Bernie Fineman, who also serves on Soccer Holdings Board and provides a strategic link between the corporate entity and the charitable organization.

In March 2022, the board appointed veteran nonprofit leader Jeremy L. Jarvi as the LouCity & Racing Foundation’s first executive director. The native Louisvillian starts after eight years as regional chief development officer for the American Red Cross Kentucky Region.

Jarvi is a University of Kentucky graduate and, in his role with the American Red Cross, he led a team across the Kentucky region, raising millions of dollars to support community programs. He also previously worked for eight years as the Director of Investments and Sponsorships at Greater Louisville Inc.

Among Jarvi’s early objectives is a commitment to establishing a premier youth soccer program focused on creating positive health, social and academic outcomes for its participants, with the following goals:

• Improve their physical health through soccer skills and play
• Learn and practice healthy habits through lessons on nutrition and benefits of an active lifestyle
• Practice life skills such as teamwork, discipline, resilience, and respect
• Build confidence and personal growth through mentoring relationships with coaches and teammates
• Improve educational achievement through tutoring and additional referral support for families 

Additionally, through engaged community partners, the LouCity & Racing Foundation will deliver a robust suite of youth programming and initiatives including: camps and clinics, tickets to LouCity and Racing games, youth academy scholarships, mini pitches across the region as well as equipment. At the forefront of these efforts is mentorship, developing leadership skills and using soccer to help form healthy habits.

Board of Directors